Virgil Abloh

"If i put this candle in an all white gallery space it looks like a piece of art. If i put in a garage it looks like a piece of trash."

Based on a belief that beauty is everywhere, ORDINARYsterling transforms what is usually considered ordinary into fine jewelry.

The context of design heavily influences how it gets digested, an ordinary object can quickly turn into a beautiful motif once given the right conditions.